I can close my eyes and think of Lucille Ball receiving a florist box full of long-stem flowers from Ricky! Wow, what a presentation. The white box was tied with a large ribbon, and it looked like the flowers inside were 5 feet long. I am sure the long-stem beauties were normal size, but to a child, it was the essence of luxury.
With every issue of our magazines, we wish to bring about that same sense of luxury for our readers. I hope you are enjoying hearing about the projects we are working on here at Hoffman Media. I like to share our ideas, projects, and plans with you. I love feedback and ideas for magazine articles and books.
One of the main features in all our magazines that people comment on is the beautiful flower arrangements that we have in our stories. I love flowers, too. I love growing them and cutting them for bouquets in my home.
Southern Lady magazine’s Flowers book is a project near and dear to my heart. I love step-by-step photos so that I can learn like the pros. What fun! I wanted to share a photo from the book that really made me smile.
The flower arrangements are all in white vases of various sizes but are low as centerpieces should be. Look at the rainbow treatment in the dishes and the flowers. Colors are grouped with corresponding place settings and glasses, and I just think it is genius. The tablescape was the work of Tracey Runnion, the stylist for Southern Lady. What a wonderful idea to group colors together on the table instead of mixing the flowers.
OK, I will share one more. I love my homegrown flowers right out of my garden. And with just a little carving, this watermelon vase holds my flowers perfectly.
Flowers, whether we are sent them or pick them for ourselves, just brighten our day. A farmers’-market favorite combines with bright and beautiful summer flowers for an arrangement that celebrates the season’s bounty. Here’s a peek at the how-to that’s included in Flowers with Southern Lady: