The very thought of that makes me tremble, but the reality of magazine publishing is that Christmas is celebrated year-round. Here at Hoffman Media, we are finishing the Christmas covers of our magazines…in July. And what’s more, we are writing all these wonderful articles and taking fabulous photos of Christmas scenes and settings, finalizing the season’s offerings.
Most of our editorial work is shot during the prior season, especially if it involves an outdoor scene or a major Christmas tree indoors, but the finishing touches are being completed right now. The hardest part of Christmas planning is predicting the trends and décor that will be in fashion. Most of the time, the traditional colors and themes still reign supreme, but the newer items have to be sourced in the current season so we can give our readers the information to find them.
I start planning my Christmas in July and so do many other people. My mother is already making her beautiful handmade ornaments that she crafts ever-so-carefully. They are beautiful. This year she is doing felt birds with sequins and trims. I love them. She also paints blue and white ornaments for me. Yes, I know you are thinking, “More blue and white?” Yes, and especially at Christmas! It is the perfect complement to red.
My husband and I collect firemen nutcrackers in honor of his career, but they are hard to find. If you find any that are really wonderful, please let me know. I am dreaming of…Christmas in July.
How early do you start your Christmas shopping and planning?